November 25, 2021
An Open Letter to our Customers
Black Friday is an American concept that gets its name from companies operating ‘in the red’ or at a loss until after November when sales and big price-cuts push them into the black.
Makes business sense, right?
But what started as a way to help small businesses turn a profit before the end of the year has led to serious and damaging problems for our planet. The Black Friday phenomenon is a perfect symbol for the destructive fast fashion industry.
In many markets, clothes on the shop floor or online that haven't sold by the 26th of November will be considered effectively past their sell-by-date and many small businesses, in an effort to keep up with bigger companies and the demands of this holiday will follow suit, slashing prices and hurting their businesses.