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Empower every purchase

The world needs to change. Products need to become sustainable and ethical. Too often good prices and quality come at a cost. We want to transform purchasing so that every item you buy has a positive effect on people, planet and communities.

Make Money Magic

Frequently, when we want something we have to give our money to organisations we actively dislike. But when you thriftify, you're not just buying the most sustainable product, you're supporting good causes, turning your money into magic!

Celebrate Soul

In a world glued to screens; books, musics and art are more important than ever, they are our true portal to another world. A world where our imaginations are fired and where our bodies are relaxed. We want to bring books back, move music and accelerate art straight to your cerebral cortex. Disconnect from the screen and celebrate soul.

Digitise the Deadly

So many of our most amazing charities, social enterprises and ethical manufacturers don't have the tools they need to sell online. We want to use world-class technology to help those deadly origanisations get digital.

Germinate Gems

Forget the highstreet, the real gems are yet to be discovered and are hiding in charity shops and other secret spots. We want to bring these gems into the light and present them to you as the bargains you deserve. Pre-loved is the new new.

Facilitate Freedom

When did our self-expression become based on trends, soulless social media influencers, corrupt corporations and Facebook algorithms!? We want to break free, wear outrageous thrifty outfits, disown digital media, openly create the alternative to capitalism and practice true self-expression.